My small town has not many choices, Target has little selection. Motherhood had some great sales but they were far. I am a big fan of Old Navy online, great sales and super cheap. I know Karen had a bad experience but I am still using the stuff I bought for my first pregnancy. They have great online reviews so you can base it on the reviews safely, if they say thin and cheap stay away but most of their stuff has been holding up super and the nice thing is that most of my tops can be worn after pregnancy because they stay shaped and with form to hide your bum every time you bend down

They also have super sales on toddler clothes and I get some great fleece lined pants and thick t shirts for our son there sometimes for $2. I have another friend who swears by them also, you just have to research some. So cal has some great outlet stores and bigger selection. I just refuse to pay a lot for maternity clothes I will only wear for a few mos.